Epic Entrepreneurs
Welcome to Epic Entrepreneurs! What does it take to build a real and thriving business in today’s world? As entrepreneurs and business owners, we went into business to have more freedom of time and money. Yet, the path of growing a business isn’t always filled with sunshine and rainbows. In this chart-topping show, host Bill Gilliland; author of the best-selling book “The Coach Approach” leverages his decades of experience coaching proven entrepreneurs to make more money, grow the right teams, and find the freedom of EPIC Entrepreneurship.
Epic Entrepreneurs
Sales With Mike Bosworth
In this episode of Epic Entrepreneurs, Bill Gilliland interviews Mike Bosworth, a seasoned sales trainer and founder of Story Seekers. Mike shares his journey from reluctant beginnings in sales at Xerox in the 1970s to becoming a leading influence in sales training and engagement strategies through storytelling. He emphasizes the importance of building trust and genuine emotional connections with customers to drive business success.
After his experience at Xerox, Mike founded Solutions and Selling in 1983, adopting an innovative affiliate model instead of a traditional employee structure. This allowed for the expansion of his reach and the licensing of his intellectual property, facilitating business growth. Later in 2008, he launched Story Seekers to assist technical professionals such as engineers and finance experts in mastering the art of storytelling to create impactful emotional connections with customers.
Throughout the episode, Mike shares his sales philosophy, highlighting the role of the salesperson as a solution facilitator rather than just a persuader. He stresses the importance of emotional intelligence and the strategic use of storytelling to inspire followers and build genuine relationships with customers. Join Bill and Mike in this captivating conversation about the transformative power of narrative in business leadership and sales strategies.
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